churn rate

Detect your clients "moments of life"

Target your offers

Retain your customers

problem Why Churn Rate matters?

Churn rate is a real pain for B2C companies, especially in the bank and insurance industry.

Churn can have several root causes: sociodemographic (personal or professional situations), situational (relocation, professional transfer) psychographic (values, lifestyle) or even dissatisfaction with service itself or the relationship with the advisor.

Customer acquisition is tough and expensive, that’s why advisors have to focus on customer retention as much as they can.

But how could advisors anticipate churn while it can occur anytime for many different reasons?

customer leaving

help How Saagie helps?

customer data

Saagie’s smart applications platform can ensure the collection of every single data of any customer.

Thus, data coming from the web, the marketing as well as data coming from behavioral and sociodemographic situations can be used to better understand and predict customer behaviors.

This is made possible through the work of Data Scientists who work hard to build predictive models. Different types of profile related to churn can be drawn, using all these data. Each profile has a churn score depending on specific criteria. This classification enables companies to create tailor-made actions to prevent from churning and to react better and faster.

impact What are the benefits?

profils
Identification of
8 types
of churn profile
marketing
Creation of
5 marketing
actions
to ensure customer retention
decreasing
For the first year,
3 point
reduction in churn
increasing
For the first year,
7 point
increase in equipment rate
satisfied
As of last semi-annual period,
12 point
increase in customer satisfaction
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